Jetty Studios Brand
Identity for a Digital Audio Network
Jetty Studios is a US-based digital audio division of Al Jazeera, launched in 2017.
Jetty has three components; an editorial team that produces original podcasts for the US market, a digital product studio, and a production studio that produces for Al Jazeera portfolio brands (AJE, AJ+).
As a brand, it functions more as a production studio and organizational parent to the consumer-facing brands of the editorial and digital products it produces. With this in mind, we opted for an approach that has a subtle, friendly, organic feel, with hand-drawn type and graphics, and a muted, earthy palette.