Video Analytics
In 2022, Cvent – a platform for events like trade shows and conferences – launched an online video platform. Post 2020, most events moved to being online, or hybrid online and in-person events.
I was lead designer for the video analytics product, developing the design from concept to product launch.
My Role
Lead Designer
Users and user needs
All the management of the Cvent video platform is behind a login, and used primarily by event planners and coordinators.
So the insights have primary and secondary audience. For the planners, it’s important to understand in real time how a video is performing, and then that information is communicated back to clients and producers of pre-recorded video.
For personas, Cvent has a library of existing ones that it uses for all its products.
Defining the problem
Determining the data points
After doing user interviews and competitive research, we determined a suite of insights for the launch version, and ones to add in post-launch iterations.
Where to find them
Cvent’s app is very complex, and has many product areas, relating to nearly every aspect of event planning.
Determining an in intuitive place for video insights was necessary. We chose to place them at the individual video level, and the overall library level.
Wireframing it out
We went through multiple iterations of wireframing the dashboard and widgets.
Widgets, states, behaviors
Prototype
For prototype testing, we used a desktop size, the primary experience for planners who use the app.
User testing and insights
We did moderated tests with several groups of users, ranging from new Cvents users to super-users.
Feedback was very positive, and gave us some insights for minor iteration.
Final UI and launch
After testing, we did some very minor alterations to the visual design, and the product launched in November 2022!
